Military Candy - Chocolate issued by the US Army even predates today's MREs and C rations. A major service provider is celebrating a milestone this year, and here's a look at the sweet story.
1. Made for bad taste? Army Colonel Paul Logan led the creation of the "D-Bar" in the 1930s, which became the D ration at the start of World War II. He wanted a small, high-calorie fuel for the military in the days before protein powder. According to a publication of the Directorate of Food Combat, "Emergency rations should not be palatable, for fear that the men will consume the ration rather than carry it to an emergency," said Logan. Reviews of the soldiers, not surprisingly, were mixed.
Military Candy
2. The Shell Revolution. D-Ration lasted through the war, with some better tasting company: Forest Mars Sr. created candy-coated chocolate that came in a tube to meet an existing military need for high-energy, low-calorie foods. . Mars will partner with William FR. Murray, the former president of Hershey, and M&M were born with one customer - the US military.
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M&M bags were not introduced until World War II. In the 1940s, troops who enjoyed the candy got it in tubes.
4. Cold War Candy. M&Ms switched from tubes to bags in 1948; The "M" imprint on each candy appeared two years later. Meanwhile, in Vietnam dining, combat, individual, troops would receive chocolate trays of some variety. While sweets will survive, some other offerings - cigarettes, for example - will be sidelined by new nutritional requirements.
5. Making MREs. The Army introduced the ready-to-eat meal in 1983, and "pan-coated chocolate bars" became part of the offering in 1988, says Julie Smith, senior food technologist at the Directorate of Combat Food, part of the Natick Army. Soldier Research, Development and Engineering Center. "Peanut pan-coated oval/round milk chocolate" joined the menu in 2004, though you might better recognize them as regular and peanut M&Ms, respectively — Natick doesn't use the brands.
6. Operation Desert Bar. It wasn't about the pan-lined trays — Hershey produced D-Ration, the better-tasting Tropical Bar (380 million produced during World War II, according to the Hershey Community Archives) and the A Desert Bar that made it. It started during Operation Desert Shield. The slogan was borrowed somewhat from the competition - "It melts in your mouth, not in the sand." As with M&Ms, the bar is then available for sale to the general public. Unlike M&Ms, it lasts about a year.
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7. Shout Anniversary. From new flavors to advertising blitzes, M&Ms will be celebrating 75 years in style, including some throwback packaging reminiscent of World War II tubes. LeBel says the company will donate $750,000 of its product to Operation Gratitude to be used for military care packages.
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